A campaign scope you can understand
We confirm the deliverables, the material your business supplies and the responsibilities needed to complete the work. The final proposal identifies the first phase, review points and any separately scoped production or integration requirements.
Connect the campaign to conversion tracking and a relevant landing page. For online stores, the ecommerce website design brief helps define the product and checkout work behind an advertisement.
- Account ownership and permission review
- Billing and supplier responsibility mapping
- Tracking and destination dependencies
- A documented access and handover process
Confirm ownership before granting access
Use a business-controlled account and review the level of access required for each role. Keep ownership and billing responsibilities documented. Routine campaign management should not depend on sharing a personal password.
Where a manager account is used, confirm how the connection is established and how it can be removed. Review the platform's current access model before making an account change.
Keep invoices and campaign reporting distinct
Identify which charges are platform spend, management fees, creative work or landing-page changes. Confirm who can change billing settings and where the business can review the underlying advertising activity.
An agency invoice does not replace the need for clear reporting on the account's spend and outcomes. Both should be understandable to the person responsible for the budget.
Document exceptions and handover
Suspensions, grant eligibility and policy appeals require an assessment of the actual account and the platform's requirements. Do not assume an issue can be fixed or an account approved before it has been reviewed.
Keep access, tracking, destination pages and third-party dependencies in the handover. A supplier change should preserve useful account history and business control wherever the platform allows it.
Continue with the relevant part of your brief
Start with Google Ads management to connect this requirement with the wider project and its customer journey.
If your immediate question concerns google ads agency managing on behalf of client, use that page to compare its scope before adding it to the proposal.
A related decision is google ads billing agency client. Review the requirements there when they form part of the same project.
For the next planning step, the guidance on google ads invoiced as agency explains the questions to resolve alongside this brief.
Review conversion tracking when evaluating relevant examples or measurement requirements, then share the details needed to assess the work.
Common questions
Should an agency own our advertising account?
A business should understand who owns its advertising account, how a supplier gains access and who pays the platform. Clear responsibilities make campaign management and a future handover easier.
Can account approval or reinstatement be guaranteed?
No. A supplier must review the account and the relevant platform requirements before advising on an issue. Reinstatement, grant eligibility and policy approval are decisions controlled by the platform.
What should the Google Ads management brief include?
Explain the current website or process, the customers you want to reach and the action you need to support. Include the content already available, required functionality, target areas and any approval or support responsibilities. The proposal should distinguish implementation from advice and recurring costs.
How is the cost confirmed?
Future Proofed reviews the actual requirements before proposing a scope. The type of work, content production, integrations, third-party services and ongoing support affect the estimate. Keyword research metrics and competitor package prices are not a quote for your project.
Can the work be discussed and delivered remotely?
Remote discussions and delivery can be arranged for suitable work. Confirm access, communication, approvals and any location-dependent requirements during discovery so the scope reflects how the project will operate.