Keep the value your current site has earned
Your existing pages may attract useful searches, earn links or answer questions your sales team relies on. We inventory those pages before proposing a new sitemap. A fresh design should not accidentally remove the information customers need.
The redesign brief should identify the problems to solve: unclear services, a poor mobile experience, difficult editing, weak enquiry forms or slow pages. This gives the project measurable priorities.
Rewrite around customer decisions
A service page needs to explain who the service suits, the work involved, relevant examples and the next step. Shorter navigation and clearer content often matter more than an extra animation.
Review the form journey on a real phone. Customers should understand what to submit, what is required and what happens after submission. Test successful enquiries and failure states before launch.
- Page inventory and content priorities
- Mobile layouts and accessible forms
- Portfolio and proof review
- Redirect map and metadata
- Analytics and conversion checks
Launch with a migration and rollback plan
Map changed URLs to the closest relevant replacement. Check the canonical domain, sitemap and robots rules on the live host. Keep access to the previous release so a technical problem can be resolved quickly.
After launch, inspect Search Console coverage, redirects, forms and conversion reporting. Temporary search fluctuations can happen; missing pages and broken enquiry paths should be investigated immediately.
Common questions
Can we keep our domain and hosting?
Often yes. We first assess access, platform requirements and the hosting environment. Any proposed move should include email, DNS and backup considerations.
Will redesigning improve our SEO?
It can address technical and content problems, but a redesign alone does not guarantee growth. Preserve valuable URLs and plan search improvements deliberately.