A campaign scope you can understand
We confirm the deliverables, the material your business supplies and the responsibilities needed to complete the work. The final proposal identifies the first phase, review points and any separately scoped production or integration requirements.
Connect the campaign to conversion tracking and a relevant landing page. For online stores, the ecommerce website design brief helps define the product and checkout work behind an advertisement.
- Product-feed and catalogue assessment
- Account and provider requirements
- Product priorities and purchase measurement
- Feed, stock and landing-page consistency checks
Prepare the product feed and store information
Check product identifiers, titles, images, variants and availability against the visible store. An advertisement should not send customers to a different price or an unavailable option without clear information.
Confirm the platform accounts and provider requirements before launch. Product eligibility, policy review and approval are controlled by the relevant platforms, not guaranteed by a management proposal.
Organise products around commercial priorities
Identify products the business can supply consistently and the categories worth testing first. Consider margin, delivery costs and stock constraints rather than treating every item as an equal advertising opportunity.
Review how product groups connect to the store's categories and product pages. A clear mobile product page and checkout can affect the value of the campaign as much as the advertisement itself.
Reconcile reported sales with real orders
Check conversion tracking, transaction values and duplicate protection. Review refunds, cancelled orders and fulfilment issues alongside the advertising report. Platform revenue and net business profit are different measures.
Use the evidence to adjust product priorities and the feed. Expanding a campaign is more sensible when product information, stock and checkout behaviour have already been tested.
Continue with the relevant part of your brief
Start with Google Ads management to connect this requirement with the wider project and its customer journey.
Review conversion tracking when evaluating relevant examples or measurement requirements, then share the details needed to assess the work.
Common questions
Do Shopping campaigns need a product feed?
Shopping campaigns depend on accurate product information and a store that can fulfil the advertised offer. Product data, prices, availability and the purchase journey need to be checked together.
Can all products be advertised immediately?
Eligibility depends on the product, store, data and the platform's current requirements. Review the feed and provider policies before launch. A management proposal cannot guarantee approval of every product.
What should the Google Ads management brief include?
Explain the current website or process, the customers you want to reach and the action you need to support. Include the content already available, required functionality, target areas and any approval or support responsibilities. The proposal should distinguish implementation from advice and recurring costs.
How is the cost confirmed?
Future Proofed reviews the actual requirements before proposing a scope. The type of work, content production, integrations, third-party services and ongoing support affect the estimate. Keyword research metrics and competitor package prices are not a quote for your project.
Can the work be discussed and delivered remotely?
Remote discussions and delivery can be arranged for suitable work. Confirm access, communication, approvals and any location-dependent requirements during discovery so the scope reflects how the project will operate.