Ecommerce Website Design
Estelle SA Earrings Ecommerce
A polished ecommerce store for crystal stud earrings, birthstone collections, gifting journeys, piercing instruments and nationwide delivery.
The Challenge
What the project needed
Estelle SA needed a product experience that could sell meaning, not only jewellery. Customers needed to browse by colour, birthstone, finish and gift purpose while still moving easily toward checkout.
The Outcome
What we delivered
We built a softer ecommerce journey with product discovery, birthstone content, gifting copy, collection structure and internal links that support both shopping and organic search.
Project Highlights
Key parts of the build
- Collection-led shopping for earrings, birthstones and gifting
- Product copy built around colour, meaning and everyday wear
- SEO-friendly content for stud earrings, gold earrings and birthstone searches
Results
How it helps the business
- A more emotional shopping journey for jewellery buyers
- Stronger internal linking across products, collections and gifting pages
- A scalable ecommerce base for SEO, content and paid campaigns
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